CASE STUDIES
OPTION #1
Artist:
Kailee Spark

Track: "Sparkle & Shine"
Genre: Pop
Length of Campaign: 12 Weeks
Campaign Selected: 300,000 Playlist Followers
Exposure to # of Playlist Followers: 773,473
12 WEEK CAMPAIGN:
# Of Playlists Added: 68
% Increase in Spotify Streams: 5,035,100%
% Increase in Spotify Listeners: 3,665,600%
% Increase in Spotify Playlists: 6,800%
Artist:
Joe Fox & The Frantics

Track: "The Way I Am"
Genre: Alternative
Length of Campaign: 12 Weeks
Campaign Selected: 300,000 Playlist Followers
Exposure to # of Playlist Followers: 804,008
12 WEEK CAMPAIGN:
# Of Playlists Added: 61
% Increase in Spotify Streams: 151,450,000%
% Increase in Spotify Listeners: 15%
% Increase in Spotify Playlists: 6,100%
Artist:
Eileen Carey

Track: "Anything That Reminds Me of You"
Genre: Country
Length of Campaign: 12 Weeks
Campaign Selected: 300,000 Playlist Followers
Exposure to # Of Playlist Followers: 322,048
FIRST 6 WEEKS (INITIAL PLAYLIST PLACEMENT PERIOD)
# Of Playlists Added: 21
% Increase in Spotify Streams: 105,100%
% Increase in Spotify Listeners: 26,567%
% Increase in Spotify Saves: 525%
% Increase in Spotify Followers: 1%
% Increase in Spotify Playlists: 21,000%
LAST 6 WEEKS (POST-PLACEMENT SUPPLEMENT PERIOD)
# Of Playlists Added: 43 (+22 playlists during this period)
% Increase in Spotify Streams: 173,500%
% Increase in Spotify Listeners: 41,011%
% Increase in Spotify Saves: 737.5%
% Increase in Spotify Followers: 2%
% Increase in Spotify Playlists: 43,000%
Artist:
Kristy Chmura

Track: "Are You for Real?"
Genre: Adult Contemporary & Singer/Songwriter
Length of Campaign: 12 Weeks
Campaign Selected: 200,000 Playlist Followers
Exposure to # Of Playlists Followers: 201,928
FIRST 6 WEEKS (INITIAL PLAYLIST PLACEMENT PERIOD)
# Of Playlists Added: 7
% Increase in Spotify Streams: 4,985%
% Increase in Spotify Listeners: 5,284%
% Increase in Spotify Saves: 7,100%
% Increase in Spotify Followers: 0%
% Increase in Spotify Playlists: 700%
LAST 6 WEEKS (POST-PLACEMENT SUPPLEMENT PERIOD)
# Of Playlists Added: 15 (+8 During This Period)
% Increase in Spotify Streams: 15,154%
% Increase in Spotify Listeners: 19,900%
% Increase in Spotify Saves: 9,700%
% Increase in Spotify Followers: 0%
% Increase in Spotify Playlists: 1,500%
Artist:
Leslie Cours Mather
Track: "I'm a Survivor"
Genre: Pop/Singer-Songwriter
Length of Campaign: 12 Weeks
Campaign Selected: 200,000 Playlist Followers
Exposure to # Of Playlist Followers: 221,548
FIRST 6 WEEKS (INITIAL PLAYLIST PLACEMENT PERIOD)
# Of Playlists Added: 7
% Increase in Spotify Streams: 2,314%
% Increase in Spotify Listeners: 1,064%
% Increase in Spotify Saves: 4,633%
% Increase in Spotify Followers: 4%
% Increase in Spotify Playlists: 700%
LAST 6 WEEKS (POST-PLACEMENT SUPPLEMENT PERIOD)
# Of Playlists Added: 40 (+ 33 during this period)
% Increase in Spotify Streams: 9,186%
% Increase in Spotify Listeners: 11,394%
% Increase in Spotify Saves: 8,733%
% Increase in Spotify Followers: 20%
% Increase in Spotify Playlists: 4,000%
Artist:
Leslie Cours Mather

Track: "Love's Gonna Do That"
Genre: Pop/Singer-Songwriter
Length of Campaign: 12 Weeks
Campaign Selected: 200,000 Followers
Exposure to # Of Followers: 255,241
FIRST 6 WEEKS (INITIAL PLAYLIST PLACEMENT PERIOD)
# Of Playlists Added: 41
% Increase in Spotify Streams: 1,213%
% Increase in Spotify Listeners: 950%
% Increase in Spotify Saves: 355%
% Increase in Spotify Followers: 4%
% Increase in Spotify Playlists: 4,100%
LAST 6 WEEKS (POST-PLACEMENT SUPPLEMENT PERIOD)
# Of Playlists Added: 53 (+46 during this period)
% Increase in Spotify Streams: 62,164%
% Increase in Spotify Listeners: 17,712.5%
% Increase in Spotify Saves: 845%
% Increase in Spotify Followers: 15%
% Increase in Spotify Playlists: 5,300%
Artist:
Leslie Cours Mather

Track: "We Are America"
Genre: Pop/Singer-Songwriter
Length of Campaign: 12 Weeks
Campaign Selected: 200,000 Playlist Followers
Exposure to # Of Playlist Followers: 269,311
FIRST 6 WEEKS (INITIAL PLAYLIST PLACEMENT PERIOD)
# Of Playlists Added: 30
% Increase in Spotify Streams: 13,310%
% Increase in Spotify Listeners: 5,757%
% Increase in Spotify Saves: 1,304%
% Increase in Spotify Followers: 39%
% Increase in Spotify Playlists: 500%
LAST 6 WEEKS (POST-PLACEMENT SUPPLEMENT PERIOD)
# Of Playlists Added: 41 (+19 during this period)
% Increase in Spotify Streams: 55,791%
% Increase in Spotify Listeners: 12,900%
% Increase in Spotify Saves: 1,812%
% Increase in Spotify Followers: 58%
% Increase in Spotify Playlists: 720%
Artist:
McMains

Track: "Since I Started Loving You"
Genre: Country, Roots, Americana
Length of Campaign: 10 Weeks
Campaign Selected: 100,000 Playlist Followers
Exposure to # Of Playlist Followers: 139,855
FIRST 6 WEEKS (INITIAL PLAYLIST PLACEMENT PERIOD)
# Of Playlists Added: 13
% Increase in Spotify Streams: 51,433%
% Increase in Spotify Listeners: 76,967%
% Increase in Spotify Saves: 1,900%
% Increase in Spotify Followers: 0%
% Increase in Spotify Playlists: 1,300%
LAST 6 WEEKS (POST-PLACEMENT SUPPLEMENT PERIOD)
# Of Playlists Added: 37
% Increase in Spotify Streams: 273,233%
% Increase in Spotify Listeners: 119,900%
% Increase in Spotify Saves: 5,700%
% Increase in Spotify Followers: 1,300%
% Increase in Spotify Playlists: 3,700%
Artist:
Brian McShea

Track: "We Don't Wanna Hear About It"
Genre: Rock, Soul
Length of Campaign: 12 weeks
Campaign Selected: 200,000 Followers
Exposure to # Of Followers: 337,433
FIRST 6 WEEKS (INITIAL PLAYLIST PLACEMENT PERIOD)
# Of Playlists Added: 86
% Increase in Spotify Streams: 1,140,000%
% Increase in Spotify Listeners: 650,000%
% Increase in Spotify Saves: 17,700%
% Increase in Spotify Followers: 467%
% Increase in Spotify Playlists: 8,600%
LAST 6 WEEKS (POST-PLACEMENT SUPPLEMENT PERIOD)
# Of Playlists Added: 103 (+17 during this period)
% Increase in Spotify Streams: 1,470,000%
% Increase in Spotify Listeners: 71,000%
% Increase in Spotify Saves: 177%
% Increase in Spotify Followers: 533%
% Increase in Spotify Playlists: 10,300%
Artist:
Tatiana Owens

Track: "Glow"
Genre: EDM, R&B, Funk
Length of Campaign: 12 weeks
Campaign Selected: 200,000 Followers
Exposure to # Of Followers: 258,284
FIRST 6 WEEKS (INITIAL PLAYLIST PLACEMENT PERIOD)
# Of Playlists Added: 18
% Increase in Spotify Streams: 18,606%
% Increase in Spotify Listeners: 204,650%
% Increase in Spotify Saves: 3,200%
% Increase in Spotify Followers: 2%
% Increase in Spotify Playlists: 4,400%
LAST 6 WEEKS (POST-PLACEMENT SUPPLEMENT PERIOD)
# Of Playlists Added: 44 (+26 during this period)
% Increase in Spotify Streams: 47,889%
% Increase in Spotify Listeners: 500,450%
% Increase in Spotify Saves: 120,900%
% Increase in Spotify Followers: 4.62%
% Increase in Spotify Playlists: 4,400%
Artist:
Asher Knight

Track: "StepBack"
Genre: Pop
Length of Campaign: 12 weeks
Campaign Selected: 1,000,000 Followers
Exposure to # Of Followers: 2,434,644
FIRST 6 WEEKS (INITIAL PLAYLIST PLACEMENT PERIOD)
# Of Playlists Added: 21
% Increase in Spotify Streams: 37%
% Increase in Spotify Listeners: 730%
% Increase in Spotify Saves: 154%
% Increase in Spotify Followers: 0.28%
% Increase in Spotify Playlists: 2,100%
LAST 6 WEEKS (POST-PLACEMENT SUPPLEMENT PERIOD)
# Of Playlists Added: 139 (+118 during this period)
% Increase in Spotify Streams: 69%
% Increase in Spotify Listeners: 834%
% Increase in Spotify Saves: 208%
% Increase in Spotify Followers: 5.74%
% Increase in Spotify Playlists: 13,900%
Artist:
Sayed Sabrina

Track: "Goodie 2 Shoes"
Genre: Rock, Funk, Soul
Length of Campaign: 12 weeks
Campaign Selected: 1,000,000 Followers
Exposure to # Of Followers: 1,419,401
FIRST 6 WEEKS (INITIAL PLAYLIST PLACEMENT PERIOD)
# Of Playlists Added: 45
% Increase in Spotify Streams: 3,538,200%
% Increase in Spotify Listeners: 2,337,400%
% Increase in Spotify Saves: 5,507%
% Increase in Spotify Followers: 311%
% Increase in Spotify Playlists: 4,500%
LAST 6 WEEKS (POST-PLACEMENT SUPPLEMENT PERIOD)
# Of Playlists Added: 72 (+27 during this period)
% Increase in Spotify Streams: 8,170,000%
% Increase in Spotify Listeners: 4,720,000%
% Increase in Spotify Saves: 210,000%
% Increase in Spotify Followers: 2,011%
% Increase in Spotify Playlists: 7,200%
Artist:
Sayed Sabrina

Track: "The Pedestiran"
Genre: Rock, Funk, Soul
Length of Campaign: 12 weeks
Campaign Selected: 1,000,000 Followers
Exposure to # Of Followers: 1,111,916
FIRST 6 WEEKS (INITIAL PLAYLIST PLACEMENT PERIOD)
# Of Playlists Added: 32
% Increase in Spotify Streams: 3,542%
% Increase in Spotify Listeners: 2,082%
% Increase in Spotify Saves: 5,507%
% Increase in Spotify Followers: 603%
% Increase in Spotify Playlists: 32,000%
LAST 6 WEEKS (POST-PLACEMENT SUPPLEMENT PERIOD)
# Of Playlists Added: 54 (+22 during this period)
% Increase in Spotify Streams: 5,914%
% Increase in Spotify Listeners: 3,211%
% Increase in Spotify Saves: 16.152%
% Increase in Spotify Followers: 41,000%
% Increase in Spotify Playlists: 5,400%
Artist:
The Side Deal

Track: “I Can See Clearly Now"
Genre: Rock
Length of Campaign: 12 Weeks
Campaign Selected: 300,000 Playlist Followers
Exposure to # Of Playlist Followers: 370,198
FIRST 6 WEEKS (INITIAL PLAYLIST PLACEMENT PERIOD)
# Of Playlists Added: 30
% Increase in Spotify Streams: 38%
% Increase in Spotify Listeners: 46%
% Increase in Spotify Saves: 13,694%
% Increase in Spotify Followers: 180%
% Increase in Spotify Playlists: 3,000%
LAST 6 WEEKS (POST-PLACEMENT SUPPLEMENT PERIOD)
# Of Playlists Added: 49 (+19 during this period)
% Increase in Spotify Streams: 68%
% Increase in Spotify Listeners: 78%
% Increase in Spotify Saves: 26,900%
% Increase in Spotify Followers: 370%
% Increase in Spotify Playlists: 4,900%
Artist:
Project Grand Slam

Track: "Redemption Road"
Genre: Jazz, Rock
Length of Campaign: 12 Week
Campaign Selected: 1,000,000 Playlist Followers
Exposure to # Of Playlist Followers: 1,575,345
FIRST 6 WEEKS (INITIAL PLAYLIST PLACEMENT PERIOD)
# Of Playlists Added: 25
% Increase in Spotify Streams: 19,839%
% Increase in Spotify Listeners: 16,318%
% Increase in Spotify Saves: 48,146%
% Increase in Spotify Followers: 1.32%
% Increase in Spotify Playlists: 2,500%
LAST 6 WEEKS (POST-PLACEMENT SUPPLEMENT PERIOD)
# Of Playlists Added: 54 (+29 during this period)
% Increase in Spotify Streams: 47,392%
% Increase in Spotify Listeners: 72,193%
% Increase in Spotify Saves: 61,000%
% Increase in Spotify Followers: 2.12%
% Increase in Spotify Playlists: 5,400%
Artist:
The Cringe

Track: “I Can’t Take It No More"
Genre: Indie, Alternative, Alt Rock
Length of Campaign: 12 Weeks
Campaign Selected: 100,000 Playlist Followers
Exposure to # Of Playlist Followers: 181,541
FIRST 6 WEEKS (INITIAL PLAYLIST PLACEMENT PERIOD)
# Of Playlists Added: 44
% Increase in Spotify Streams: 11,091%
% Increase in Spotify Listeners: 8,267%
% Increase in Spotify Saves: 900%
% Increase in Spotify Followers: 4.11%
% Increase in Spotify Playlists: 4,400%
LAST 6 WEEKS (POST-PLACEMENT SUPPLEMENT PERIOD)
# Of Playlists Added: 91 (+47 during this period)
% Increase in Spotify Streams: 18,516%
% Increase in Spotify Listeners: 13,751%
% Increase in Spotify Saves: 1,822%
% Increase in Spotify Followers: 7%
% Increase in Spotify Playlists: 9,100%
Artist:
Vashti Stopher Klein

Track: “Hang On Little Tomato"
Genre: Folk, Americana
Length of Campaign: 12 Week
Campaign Selected: 100,000 Playlist Followers
Exposure to # Of Playlist Followers: 147,250
FIRST 6 WEEKS (INITIAL PLAYLIST PLACEMENT PERIOD)
# Of Playlists Added: 7
% Increase in Spotify Streams: 2,675%
% Increase in Spotify Listeners: 4,262%
% Increase in Spotify Saves: 3,111%
% Increase in Spotify Followers: 2,167%
% Increase in Spotify Playlists: 700%
LAST 6 WEEKS (POST-PLACEMENT SUPPLEMENT PERIOD)
# Of Playlists Added: 45 (+38 during this period)
% Increase in Spotify Streams: 4,262%
% Increase in Spotify Listeners: 5,799%
% Increase in Spotify Saves: 3,252%
% Increase in Spotify Followers: 5,933%
% Increase in Spotify Playlists: 4,500%
CASE STUDY
OPTION #2
Artist: Eileen Carey
Track: "Anything That Reminds Me of You"
Genre: Country
Length of Campaign: 4 Weeks
Campaign Selected: 50 Playlist Campaign
Exposure to # Of Playlist Followers: 16,529

TOTAL 4 WEEKS PLAYLIST PLACEMENT PERIOD
% Increase in Spotify Streams: 3.5%
% Increase in Spotify Listeners: 9.42%
% Increase in Spotify Saves: 23.88%
% Increase in Spotify Playlists: 123%
% Increase in Spotify Followers: 2%