CASE STUDIES

OPTION #1
Artist: 
Eileen Carey 

Track: "Anything That Reminds Me of You"

Genre: Country

Length of Campaign:  12 Weeks

Campaign Selected:  300,000 Playlist Followers

Exposure to # Of Playlist Followers: 322,048

FIRST 6 WEEKS (INITIAL PLAYLIST PLACEMENT PERIOD)

# Of Playlists Added: 21

% Increase in Spotify Streams: 105,100%

% Increase in Spotify Listeners: 26,567%

% Increase in Spotify Saves: 525%

% Increase in Spotify Followers: 1%

% Increase in Spotify Playlists:  21,000%

LAST 6 WEEKS (POST-PLACEMENT SUPPLEMENT PERIOD)

# Of Playlists Added: 43 (+22 playlists during this period)

% Increase in Spotify Streams: 173,500%

% Increase in Spotify Listeners: 41,011%

% Increase in Spotify Saves: 737.5%

% Increase in Spotify Followers: 2%

% Increase in Spotify Playlists:  43,000%

Artist:
Kristy Chmura

Track: "Are You for Real?"

Genre:  Adult Contemporary & Singer/Songwriter
Length of Campaign:  12 Weeks

Campaign Selected:  200,000 Playlist Followers

Exposure to # Of Playlists Followers: 201,928

FIRST 6 WEEKS (INITIAL PLAYLIST PLACEMENT PERIOD)

# Of Playlists Added: 7

% Increase in Spotify Streams: 4,985%

% Increase in Spotify Listeners: 5,284%

% Increase in Spotify Saves: 7,100%

% Increase in Spotify Followers:  0%

% Increase in Spotify Playlists: 700%

LAST 6 WEEKS (POST-PLACEMENT SUPPLEMENT PERIOD)

# Of Playlists Added: 15 (+8 During This Period)

% Increase in Spotify Streams: 15,154%

% Increase in Spotify Listeners: 19,900%

% Increase in Spotify Saves:  9,700%

% Increase in Spotify Followers:  0%

% Increase in Spotify Playlists: 1,500%

Artist:
Leslie Cours Mather

Track: "I'm a Survivor"

Genre: Pop/Singer-Songwriter

Length of Campaign:  12 Weeks

Campaign Selected:  200,000 Playlist Followers

Exposure to # Of Playlist Followers: 221,548

FIRST 6 WEEKS (INITIAL PLAYLIST PLACEMENT PERIOD)

# Of Playlists Added: 7

% Increase in Spotify Streams: 2,314%

% Increase in Spotify Listeners: 1,064%

% Increase in Spotify Saves: 4,633%

% Increase in Spotify Followers: 4%

% Increase in Spotify Playlists:  700%

LAST 6 WEEKS (POST-PLACEMENT SUPPLEMENT PERIOD)

# Of Playlists Added: 40 (+ 33 during this period)

% Increase in Spotify Streams: 9,186%

% Increase in Spotify Listeners: 11,394%

% Increase in Spotify Saves: 8,733%

% Increase in Spotify Followers: 20%

% Increase in Spotify Playlists:  4,000%

Artist:
Leslie Cours Mather

Track: "Love's Gonna Do That"

Genre: Pop/Singer-Songwriter

Length of Campaign:  12 Weeks

Campaign Selected:  200,000 Followers

Exposure to # Of Followers: 255,241

FIRST 6 WEEKS (INITIAL PLAYLIST PLACEMENT PERIOD)

# Of Playlists Added: 41

% Increase in Spotify Streams: 1,213%

% Increase in Spotify Listeners: 950%

% Increase in Spotify Saves: 355%

% Increase in Spotify Followers: 4%

% Increase in Spotify Playlists: 4,100%

LAST 6 WEEKS (POST-PLACEMENT SUPPLEMENT PERIOD)

# Of Playlists Added: 53 (+46 during this period)

% Increase in Spotify Streams: 62,164%

% Increase in Spotify Listeners: 17,712.5%

% Increase in Spotify Saves: 845%

% Increase in Spotify Followers: 15%

% Increase in Spotify Playlists: 5,300%

Artist:
Leslie Cours Mather

Track: "We Are America"

Genre: Pop/Singer-Songwriter

Length of Campaign:  12 Weeks

Campaign Selected:  200,000 Playlist Followers

Exposure to # Of Playlist Followers: 269,311

FIRST 6 WEEKS (INITIAL PLAYLIST PLACEMENT PERIOD)

# Of Playlists Added: 30

% Increase in Spotify Streams: 13,310%

% Increase in Spotify Listeners: 5,757%

% Increase in Spotify Saves: 1,304%

% Increase in Spotify Followers: 39%

% Increase in Spotify Playlists:  500%

LAST 6 WEEKS (POST-PLACEMENT SUPPLEMENT PERIOD)

# Of Playlists Added: 41 (+19 during this period)

% Increase in Spotify Streams: 55,791%

% Increase in Spotify Listeners: 12,900%

% Increase in Spotify Saves: 1,812%

% Increase in Spotify Followers: 58%

% Increase in Spotify Playlists:  720%

Artist:
McMains

Track: "Since I Started Loving You"

Genre: Country, Roots, Americana

Length of Campaign: 10 Weeks

Campaign Selected:  100,000 Playlist Followers

Exposure to # Of Playlist Followers: 139,855

FIRST 6 WEEKS (INITIAL PLAYLIST PLACEMENT PERIOD)

# Of Playlists Added: 13

% Increase in Spotify Streams: 51,433%

% Increase in Spotify Listeners: 76,967%

% Increase in Spotify Saves: 1,900%

% Increase in Spotify Followers: 0%

% Increase in Spotify Playlists:  1,300%

LAST 6 WEEKS (POST-PLACEMENT SUPPLEMENT PERIOD)

# Of Playlists Added: 37

% Increase in Spotify Streams: 273,233%

% Increase in Spotify Listeners: 119,900%

% Increase in Spotify Saves: 5,700%

% Increase in Spotify Followers: 1,300%

% Increase in Spotify Playlists:  3,700%

Artist:
Brian McShea 

Track: "We Don't Wanna Hear About It" 

Genre: Rock, Soul

Length of Campaign:  12 weeks

Campaign Selected: 200,000 Followers

Exposure to # Of Followers: 337,433

FIRST 6 WEEKS (INITIAL PLAYLIST PLACEMENT PERIOD)

# Of Playlists Added: 86

% Increase in Spotify Streams:  1,140,000%

% Increase in Spotify Listeners:  650,000%

% Increase in Spotify Saves: 17,700%
% Increase in Spotify Followers: 467%

% Increase in Spotify Playlists: 8,600%

LAST 6 WEEKS (POST-PLACEMENT SUPPLEMENT PERIOD)

# Of Playlists Added:  103 (+17 during this period)
% Increase in Spotify Streams:  1,470,000%

% Increase in Spotify Listeners:  71,000%

% Increase in Spotify Saves: 177%
% Increase in Spotify Followers: 533%

% Increase in Spotify Playlists: 10,300%

Artist:
Tatiana Owens

Track: "Glow" 

Genre: EDM, R&B, Funk

Length of Campaign:  12 weeks

Campaign Selected: 200,000 Followers

Exposure to # Of Followers: 258,284

FIRST 6 WEEKS (INITIAL PLAYLIST PLACEMENT PERIOD)

# Of Playlists Added: 18

% Increase in Spotify Streams:  18,606%

% Increase in Spotify Listeners:  204,650%

% Increase in Spotify Saves: 3,200%
% Increase in Spotify Followers: 2%

% Increase in Spotify Playlists: 4,400%

LAST 6 WEEKS (POST-PLACEMENT SUPPLEMENT PERIOD)

# Of Playlists Added:  44 (+26 during this period)
% Increase in Spotify Streams:  47,889%

% Increase in Spotify Listeners:  500,450%

% Increase in Spotify Saves: 120,900%
% Increase in Spotify Followers: 4.62%

% Increase in Spotify Playlists: 4,400%

Artist:
Asher Knight

Track: "StepBack" 

Genre: Pop

Length of Campaign:  12 weeks

Campaign Selected: 1,000,000 Followers

Exposure to # Of Followers: 2,434,644

FIRST 6 WEEKS (INITIAL PLAYLIST PLACEMENT PERIOD)

# Of Playlists Added: 21

% Increase in Spotify Streams:  37%

% Increase in Spotify Listeners:  730%

% Increase in Spotify Saves: 154%
% Increase in Spotify Followers: 0.28%

% Increase in Spotify Playlists: 2,100%

LAST 6 WEEKS (POST-PLACEMENT SUPPLEMENT PERIOD)

# Of Playlists Added:  139 (+118 during this period)
% Increase in Spotify Streams:  69%

% Increase in Spotify Listeners:  834%

% Increase in Spotify Saves: 208%
% Increase in Spotify Followers: 5.74%

% Increase in Spotify Playlists: 13,900%

Artist: 
Sayed Sabrina

Track: "Goodie 2 Shoes" 

Genre: Rock, Funk, Soul

Length of Campaign:  12 weeks

Campaign Selected: 1,000,000 Followers

Exposure to # Of Followers: 1,419,401

FIRST 6 WEEKS (INITIAL PLAYLIST PLACEMENT PERIOD)

# Of Playlists Added: 45

% Increase in Spotify Streams:  3,538,200%

% Increase in Spotify Listeners:  2,337,400%

% Increase in Spotify Saves: 5,507%
% Increase in Spotify Followers: 311%

% Increase in Spotify Playlists: 4,500%

LAST 6 WEEKS (POST-PLACEMENT SUPPLEMENT PERIOD)

# Of Playlists Added:  72 (+27 during this period)
% Increase in Spotify Streams:  8,170,000%

% Increase in Spotify Listeners:  4,720,000%

% Increase in Spotify Saves: 210,000%
% Increase in Spotify Followers: 2,011%

% Increase in Spotify Playlists: 7,200%

Artist:
Sayed Sabrina

Track: "The Pedestiran" 

Genre: Rock, Funk, Soul

Length of Campaign:  12 weeks

Campaign Selected: 1,000,000 Followers

Exposure to # Of Followers: 1,111,916

FIRST 6 WEEKS (INITIAL PLAYLIST PLACEMENT PERIOD)

# Of Playlists Added: 32

% Increase in Spotify Streams:  3,542%

% Increase in Spotify Listeners:  2,082%

% Increase in Spotify Saves: 5,507%
% Increase in Spotify Followers: 603%

% Increase in Spotify Playlists: 32,000%

LAST 6 WEEKS (POST-PLACEMENT SUPPLEMENT PERIOD)

# Of Playlists Added:  54 (+22 during this period)
% Increase in Spotify Streams:  5,914%

% Increase in Spotify Listeners:  3,211%

% Increase in Spotify Saves: 16.152%
% Increase in Spotify Followers: 41,000%

% Increase in Spotify Playlists: 5,400%

Artist:
The Side Deal

Track: “I Can See Clearly Now"

Genre: Rock

Length of Campaign: 12 Weeks

Campaign Selected: 300,000 Playlist Followers

Exposure to # Of Playlist Followers: 370,198

FIRST 6 WEEKS (INITIAL PLAYLIST PLACEMENT PERIOD)

# Of Playlists Added: 30

% Increase in Spotify Streams: 38%

% Increase in Spotify Listeners: 46%

% Increase in Spotify Saves: 13,694%
% Increase in Spotify Followers: 180%

% Increase in Spotify Playlists: 3,000%

LAST 6 WEEKS (POST-PLACEMENT SUPPLEMENT PERIOD)

# Of Playlists Added: 49 (+19 during this period)
% Increase in Spotify Streams: 68%

% Increase in Spotify Listeners: 78%

% Increase in Spotify Saves: 26,900%
% Increase in Spotify Followers: 370%

% Increase in Spotify Playlists: 4,900%

Artist:
Project Grand Slam

Track: "Redemption Road"

Genre: Jazz, Rock

Length of Campaign: 12 Week

Campaign Selected: 1,000,000 Playlist Followers

Exposure to # Of Playlist Followers: 1,575,345

FIRST 6 WEEKS (INITIAL PLAYLIST PLACEMENT PERIOD)

# Of Playlists Added: 25

% Increase in Spotify Streams: 19,839%

% Increase in Spotify Listeners: 16,318%

% Increase in Spotify Saves: 48,146%
% Increase in Spotify Followers: 1.32%

% Increase in Spotify Playlists: 2,500%

LAST 6 WEEKS (POST-PLACEMENT SUPPLEMENT PERIOD)

# Of Playlists Added: 54 (+29 during this period)
% Increase in Spotify Streams: 47,392%

% Increase in Spotify Listeners: 72,193%

% Increase in Spotify Saves: 61,000%
% Increase in Spotify Followers: 2.12%

% Increase in Spotify Playlists: 5,400%

Artist:
The Cringe

Track: “I Can’t Take It No More"

Genre: Indie, Alternative, Alt Rock

Length of Campaign: 12 Weeks

Campaign Selected: 100,000 Playlist Followers

Exposure to # Of Playlist Followers: 181,541

FIRST 6 WEEKS (INITIAL PLAYLIST PLACEMENT PERIOD)

# Of Playlists Added: 44

% Increase in Spotify Streams: 11,091%

% Increase in Spotify Listeners: 8,267%

% Increase in Spotify Saves: 900%
% Increase in Spotify Followers: 4.11%

% Increase in Spotify Playlists: 4,400%

LAST 6 WEEKS (POST-PLACEMENT SUPPLEMENT PERIOD)

# Of Playlists Added: 91 (+47 during this period)
% Increase in Spotify Streams: 18,516%

% Increase in Spotify Listeners: 13,751%

% Increase in Spotify Saves: 1,822%
% Increase in Spotify Followers: 7%

% Increase in Spotify Playlists: 9,100%

Artist:
Vashti Stopher Klein

Track: “Hang On Little Tomato"

Genre: Folk, Americana

Length of Campaign: 12 Week

Campaign Selected: 100,000 Playlist Followers

Exposure to # Of Playlist Followers: 147,250

FIRST 6 WEEKS (INITIAL PLAYLIST PLACEMENT PERIOD)

# Of Playlists Added: 7

% Increase in Spotify Streams: 2,675%

% Increase in Spotify Listeners: 4,262%

% Increase in Spotify Saves: 3,111%
% Increase in Spotify Followers: 2,167%

% Increase in Spotify Playlists: 700%

LAST 6 WEEKS (POST-PLACEMENT SUPPLEMENT PERIOD)

# Of Playlists Added: 45 (+38 during this period)
% Increase in Spotify Streams: 4,262%

% Increase in Spotify Listeners: 5,799%

% Increase in Spotify Saves: 3,252%
% Increase in Spotify Followers: 5,933%

% Increase in Spotify Playlists: 4,500%

CASE STUDY

OPTION #2
Artist: Eileen Carey

Track: "Anything That Reminds Me of You"

Genre: Country

Length of Campaign:  4 Weeks

Campaign Selected:  50 Playlist Campaign

Exposure to # Of Playlist Followers: 16,529

TOTAL 4 WEEKS PLAYLIST PLACEMENT PERIOD

% Increase in Spotify Streams: 3.5%

% Increase in Spotify Listeners: 9.42%

% Increase in Spotify Saves: 23.88%

% Increase in Spotify Playlists: 123%

% Increase in Spotify Followers: 2%

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